Be present everywhere
If you’ve ignored previous warnings and your business isn’t taking advantage of responsive web design right now or planning on it in the very near future, you are in danger of going out of business in 2015. There are three exceptions to this rule;
- 1) you don’t depend on your website to stay in business
- 2) you have no competitors
- 3) you are familiar with responsive design, you’ve already verified it’s not the right fit for you, and you have an alternative mobile strategy.
If any of these three apply to you, then you’re ok, carry on. But if your company depends on its website enough that losing the business it brings to you would be a serious blow, getting a responsive website before the end of the year should be your #1 online marketing goal.
What is RWD?
Responsive web design is simply a website design that adjusts gracefully to fit on desktop, tablet, and smartphone browsers. Ever pull up a website on your smartphone and it was just a very tiny version of what you would see on your desktop, so you zoomed way in, and then moved the website around and enlarged and shrunk it as needed to read text and click on things? That was not a responsive website. Or if it was, it left out the key point of adjusting “gracefully.” So a responsive website will look good on every mobile device which will obviously attract more clients.
Why Does It Matter?
Because it’s better, and everyone else is doing it. While going responsive can present challenges for website owners and online marketers, I return to my previous point that without a mobile-friendly website your future online is bleak. If you’re not providing a mobile-friendly experience for your customers, they’ll bounce off your website and go to your competitor whose website is easier to use. The future is mobile, as we see people increasingly favoring their mobile devices over desktop computers.
Responsive Design, What Does It Cost?
If you have a relatively simple brochure website for your business, modifying your existing website to be responsive design may cost you as little as several hundred pounds to perhaps a few thousand. That is assuming the design lends itself to becoming responsive. But if you haven’t redesigned your website in several years chances are you’ll need to go through a complete redesign process and the answer to what it will cost is, as usual, “it depends.” If you have a vendor you work with on your website, simply ask them if it’s possible to overhaul your existing website to be responsive, and what it will cost.